How Crypto.com Is Betting Big on Sports Partnerships to Reach a Billion Users

Crypto companies are betting sports advertising will help them go mainstream, and none have made a bigger splash than Crypto.com with a commercial on Super Bowl and a $700-million (roughly Rs. 5,290 crore) deal last year to rename the Staples Center in Los Angeles as the Crypto.com Arena.

Feb 15, 2022 - 06:50
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How Crypto.com Is Betting Big on Sports Partnerships to Reach a Billion Users
Crypto companies are betting sports advertising will help them go mainstream, and none have made a bigger splash than Crypto.com with a commercial on Super Bowl and a $700-million (roughly Rs. 5,290 crore) deal last year to rename the Staples Center in Los Angeles as the Crypto.com Arena.