How Crypto.com Is Betting Big on Sports Partnerships to Reach a Billion Users
Crypto companies are betting sports advertising will help them go mainstream, and none have made a bigger splash than Crypto.com with a commercial on Super Bowl and a $700-million (roughly Rs. 5,290 crore) deal last year to rename the Staples Center in Los Angeles as the Crypto.com Arena.
Crypto companies are betting sports advertising will help them go mainstream, and none have made a bigger splash than Crypto.com with a commercial on Super Bowl and a $700-million (roughly Rs. 5,290 crore) deal last year to rename the Staples Center in Los Angeles as the Crypto.com Arena.
