Google Announces Multi-Year Plans to Limit Ad Tracking for Android Users, With Privacy Sandbox

Google on Wednesday said it would keep the tracking technology on Android phones that is relied upon by advertisers alive for at least two more years, easing speculation about its plans after Apple frustrated the ad industry by restricting a similar tool. It has also announced a Privacy Sandbox for Android to introduce more private advertising solutions in the future.

Google Announces Multi-Year Plans to Limit Ad Tracking for Android Users, With Privacy Sandbox
Google on Wednesday said it would keep the tracking technology on Android phones that is relied upon by advertisers alive for at least two more years, easing speculation about its plans after Apple frustrated the ad industry by restricting a similar tool. It has also announced a Privacy Sandbox for Android to introduce more private advertising solutions in the future.